Case Studies

BE REFLECTIVE COMMISSION: Kick Ash Cluedin?

  • Artist(s):
    Matt Shaw, Gemma Amos, Chris Mapp, Jouvan Fuccini and Ming de Nasty
  • Artform(s):
    Installation art, animation, sound, film, photography
Summary:
The Be Reflective Kick Ash Commission brought together five groups of young people from across the Dudley borough to transform a town centre shop. Working with Creative Health development worker Kim Fuller and a team of five artists, 37 young people used different artforms to explore themes of CHOICE:ACTION:CONSEQUENCE.

Project Information

The Be Reflective Kick Ash Commission brought together five groups of young people from across the Dudley borough to transform a town centre shop. Working with Creative Health development worker Kim Fuller and a team of five artists, 37 young people used different artforms to explore themes of CHOICE:ACTION:CONSEQUENCE. The installation was based loosely on the board game Cluedo, where a crime is committed by a particular person, in a particular place, with a particular weapon. The installation was titled 'Cluedin?'.

The five products came together as a spectacular shop 'makeover' for two weeks, opened by Dudley artist Geoff Tristram and visited by over 70 people including Dudley North MP Ian Austin and local health leaders. Installation artist Matt Shaw to visually transform the Dudley town centre ‘Artspace’ shop. They created three urban scenes – two negative and one positive - reflecting how life choices could affect personal environment. For the Valley Road Youth Centre project in Lye, animation was the chosen art form, where young people worked with artist Gemma Amos to create short films based on risky behaviour. Click here to see the short films. Creating music and lyrics took over the week of sessions in Coseley, led by musician Chris Mapp. They invented a character called ‘The Rebel’ and imagined what temptations he may encounter at a music festival, and how the choices he made could affect his future. Click here to listen to the Coseley Youth Centre tracks. Film director Jouvan Fucinni led workshops in drama and film-making with young people in Kingswinford, producing a variety of short films exploring choices around risky behaviour. Click here to see the films. Photography with creative writing occupied the sessions in Halesowen. Professional photographer Ming de Nasty guided young people through technical issues such as lighting and focus to produce a set of prints depicting how a life choice had changed a familiar environment. Creative Producer Kim Fuller ran a session to title the works and develop an interactive element for the audience. Click here to see the photographs.

NHS Dudley has supported a pioneering approach to working with young people to reduce smoking in the region. For more information about the background to Kick Ash click here. To read more about Cluedin? and see all the artworks generated, click here.